Archive for February, 2010

SUCCESSFULLY RESPRESENTING REO BUYERS

Friday, February 26th, 2010

Sales associates working with buyers interested in a bank-owned property are well advised to leave some of their traditional thinking behind.

To avoid unmet expectations it is extremely important that the selling agent educates both himself and his clients about the realities of REO brokerage. REO listing brokerages are required to conform to each of their clients’ (banks or third party asset managers) needs and regulations. Each client’s requirements can vary from one extreme to another. And they can be far different from the traditional practices with which selling agents have become comfortable in their markets.

Traditional expectations about gathering information on a property, communicating, negotiating strategies and processing paperwork must be replaced with new thinking.

Some basic questions to which selling agents should seek answers before proceeding:
• How and when are offers presented?
• Can a counteroffer ever be expected or will the highest offer simply be accepted?
• Are offers sent to a special e-mail or fax address?
• What are the specific qualification requirements?
• Are there special forms that need to be included?
• Can communications take place by phone or must everything be done via e-mail?
• Will a single package e-mail submission over 4 MB be accepted?
• What are the office hours of the REO department or listing agent/team?
• If you are the successful selling agent, what time frames
and procedures are expected of the agent and client to return documents, checks, addenda and other documentation?

Understanding that selling bank owned properties is a vastly different process than many agents are used to can help avoid the frustrations involved in the REO process. Knowing these ins and outs is yet another unique skill required today to continue to provide outstanding customer experiences.

OPEN HOUSES – SOMETIMES, THEY GET THE JOB DONE

Monday, February 22nd, 2010

Many agents and homeowners are skeptical about the statistical unlikelihood of actually snaring a buyer who walks in off the street. But the fact is that many properties have been sold via open houses: either the buyer at the open house engages his real estate agent and request a one-on-one appointment, or the buyer will submit an offer the day of the open house, immediately after viewing the property.

Open houses can have a “coattails” effect. Many people who go through open houses are neighbors, which is not necessarily a bad thing. People, especially neighbors, talk. The more exposure a listing is given, the better.

2. Sometimes, home sellers just feel better for holding an open house. Especially in a slow market, it amounts to a tangible effort.

If that effort is coordinated with many other agents in an office and area-wide open house days are scheduled, results can be magnified. By combining efforts, agents can send prospects to other houses that better suit their needs, which are conveniently open at the same time.

3. Even if an open house doesn’t produce a sale, it might provide valuable information for the sellers.

Feedback is a valuable resource. Actual market extracted reaction from prospective buyers regarding the condition of the property, its layout, price, etc., will help mold future marketing strategies.

4. The idea is not just to engage consumers, but to engage other real estate agents, too.

Attracting consumers who stop by open houses with their agents in tow creates additional exposure of a different type. Those agents might see the house as attractive to their other clients and arrange future showings.

5. So, what works best to create a successful open house?

Holding a successful open house is part art and part science. Multiple open signs, print and online exposure and direct mail are essential elements of open house pre-marketing. Then it’s up to the hosting agent’s sales skill to engage prospects.

SHORT SALE TIPS FOR YOU AND YOUR BUYERS

Monday, February 15th, 2010

When considering the acquisition of a property that will be a short sale, make sure that you understand the process and set expectations accordingly. One big difference between a short sale and a conventional sale is the approval process. Although many lenders are streamlining their procedures, it can still take 45 days or more from contract acceptance to receive lender approval. Here are some tips to help things go smoothly:

Make as clean an offer as possible, but be sure to include contingencies for inspections, and for appraisal and loan approval. Your contract should also include a short-sale addendum that includes provisions that are uniquely applicable to short sale transactions.

Listing agents often want the buyers’ contingencies to begin when the offer is accepted by the seller. However, buyers usually prefer to pay for inspections and the appraisal after lender approval. These items are negotiable.

Your short-sale offer will stand a better chance of lender approval if your client is pre-approved for financing. Include verification of the funds needed for your client’s down payment and closing costs and a preapproval letter from his lender with the offer. In some cases, advise well heeled buyers to eliminate the mortgage contingency altogether to make their offer stand out among other competing offers.

Advise your buyers not to look at a short-sale listing until you have talked with the listing agent to find how much ground work has been done. Does the listing agent have the sellers’ written authorization to negotiate on their behalf with the lender? Has the listing agent been in touch with a representative of the lender’s loss mitigation department? Have the sellers provided all the documents that will need to be submitted to the lender when an offer is accepted, such as a financial statement, hardship letter, bank statements, pay stubs, etc.

Some listing agents may lack short sale experience. In these cases the you, as selling agent, should tactfully help the listing agent as necessary to ensure that a complete short sale package is submitted to the lender.

As we have said before, short sale properties are not for everyone, but they do represent a large segment of the current listing inventory. With skilled representation on both sides, the process can be made much more palatable.

BREAKING SHORT SALE NEWS FROM CHASE

Monday, February 15th, 2010


Chase Bank has recently adopted a new practice under which it will not approve a short sale containing any kind of document containing language requiring that the seller’s deficiency be forgiven. This has come about as a result of changes in banking accounting practices allowing banks to include short sale losses as assets on their balance sheets, as long as the deficiency has not been forgiven.

We have always attempted to protect our sellers’ interest by negotiating forgiveness of the deficiency. However, this approach appears now to be futile, at least with regard to Chase Bank. Other banks may follow. Short sale sellers should be advised accordingly.

Several local real estate brokerages continue to insist on such an addendum. Short sale buyers and buyer’s agents should be aware that short sale approval will not be forthcoming in those instances.

ARE YOU PAYING WAY TOO MUCH FOR PROPERTY TAXES? (Want to find out?)

Friday, February 12th, 2010


Coldwell Banker Weir Manuel, your trusted advisor in all things real estate, will be hosting complimentary property tax seminars to educate tax payers about the appeal process. Homeowners will learn how to read and interpret their assessment notices. We will also explain the difference between State Equalized Value, Capped Value and Taxable Value – and the uncapping process. In short, our seminars will cover virtually everything you want to know about property taxes, including how to reduce them!

Join us at a seminar near you:

7:00pm Tuesday, February 23
The Community House
380 South Bates, Birmingham 48009

7:00pm Wednesday, February 24
VisTaTech Center at Schoolcraft College
18600 Haggerty Road, Livonia 48152

7:00pm Thursday, February 25
University Center 1
Center for Executive & Professional Development
Macomb Community College
44575 Garfield Road, Clinton Township 48038

MORTGAGE RATE PREDICTIONS FOR 2010

Tuesday, February 9th, 2010

The affordability of home ownership is affected by many factors including housing prices, interest rates, short term tax incentives and long term tax deductions. Besides housing prices, the single most important factor impacting the out-of-pocket monthly cost of home ownership is interest rates. Where are interest rates headed in 2010?
Here is what some experts are predicting:

HSH & Associates: rates will nudge closer to 6% than 5%
Moody’s Economy.com: 6 percent sounds about right
Washington Post: 6 percent by the end of 2010
Barry Habib of Mortgage Market Guide: It could be as high as 6.5%
Morgan Stanley: 7.5 percent to 8 percent

CHAIRMAN FRANK SAYS HOUSE PANEL TO SUGGEST ABOLISHING FANNIE, FREDDIE

Monday, February 1st, 2010

Rep. Barney Frank (D-Mass.), chairman of the House Financial Services Committee, said on Friday that the government-backed mortgage finance giants Fannie Mae and Freddie Mac are likely to be abolished and replaced with a new system for housing finance.
“The committee will be recommending abolishing Fannie Mae and Freddie Mac in their current form and coming up with a whole new system of housing finance,” said Frank, once a big proponent of the firms. “That’s the approach, rather than a piecemeal one.”
Fannie Mae and Freddie Mac are two vital cogs in the nation’s mortgage market, buying loans from lenders, insuring them against default and supplying fresh cash to make more loans.
The two companies are behind most home loans. Because of mounting losses on those loans that threatened their collapse, District-based Fannie Mae and McLean-based Freddie Mac were seized by the federal government in September 2008 and are now run by regulators.
Frank said no decision has been made about what future model he will propose, and aides said no action is imminent. He has said it’s important for the government to continue to play a role in fostering housing affordability.
Treasury Secretary Timothy F. Geithner said Thursday that Congress likely won’t be able to take up housing finance reform this year. The administration will release principles for reform next month.
“We are committed to propose a set of detailed reforms beginning this year,” Geithner said in an interview on “PBS NewsHour.” “I don’t think we’re going to be able to legislate that until next year, because it’s just a complicated thing to get right.”
Source: Zachary A. Goldfarb, Washington Post