By Donna Levos Coldwell Banker Weir Manuel
This past year, Coldwell Banker Weir Manuel recognized an opportunity to upgrade our customer service experience by implementing Pulse, an exciting technology tool that tracks real estate transactions, one milestone at a time.
As many of you who have already used Pulse know, it is the first system to fully engage both agents and clients via an online account that provides up-to-the-minute information on our listings, 24 hours a day.
Your sellers can view marketing information on the home, see agent activity such as scheduled showings, and have access to real time MLS data about competitive homes for sale in that market. Pulse is also helping these clients keep track of documents, offers and price adjustments.
A new feature recently added to Pulse allows your buyers to view active listings, or to request a showing. Buyers can also log into their account at any time to side-by-side comparison shop the homes you’ve showed them.
Our CEO, Kelly Sweeney recently explained why we adopted this particular system: “Pulse is the best transaction management system I’ve seen because it is so much more than what the industry has always considered transaction management. We use Pulse to enforce internal business rules, to improve affiliate business compliance, eliminate duplicate data entry, and to consolidate data from many systems that previously did not work together. In the end it enables customer reporting that our agents use to redefine the consumer experience.”
Finally, while Coldwell Banker Weir Manuel is the largest of twenty-five brokerages nationwide who currently utilize Pulse, we are the only brokerage in Michigan currently offering this service to our agents and customers.
For more information on using the Pulse system visit www.pulserealtysoftware.com
Kelly M. Sweeney is the Chief Executive Office of Michigan-based Coldwell Banker Weir Manuel.